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Understanding McLuhan
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02248_Field_MOAD T1.txt
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1996-04-10
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613b
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14 lines
Do you know that most people read ads about
things they already own. They don’t read things to
buy them but to feel reassured that they have
already bought the right thing. In other words, they
get huge information satisfaction from ads far
more than they do from the product itself. Where
advertising is heading is quite simply into a world
where the ad will become a substitute for the
product and all the satisfactions will be derived
informationally from the ad and the product will be
merely a number in some file somewhere.
This Hour Has Seven Days , May 8, 1966, CBC
Television.